In an industry where product costs are often inflated by layered markups and fragmented sourcing, URBN provides multifamily developers, builders, designers, and property managers with a factory-direct alternative. Since 2015, we have thoughtfully built and refined a trusted global manufacturing network, enabling us to streamline procurement and eliminate many of the complexities traditionally tied to overseas sourcing.
We understand that every project comes with its own unique challenges. That’s why we deliver coordinated finish packages across flooring, lighting, plumbing, and cabinetry, each tailored to align with your project’s design, budget, and schedule. Every package is fully scoped, code-compliant, and value-engineered to protect design intent while optimizing total project cost.
By managing sourcing, submittals, logistics, and post-delivery support, URBN reduces procurement friction – effectively helping project teams stay in control of the job.
VS
→ Reliable from bid to delivery
As multifamily construction costs climbed and procurement complexity increased, URBN was founded out of necessity. The goal was clear: remove unnecessary supply chain layers and create a smarter, factory-direct sourcing model that helps projects stay financially viable.
URBN developed a vetted global manufacturing network focused on safety, compliance, and performance - ensuring every product meets real-world multifamily demands.
Third-party inspection standards, certifications, and responsible manufacturing practices became foundational to the model, not afterthoughts.
Rather than selling isolated products, URBN structured its process around full multifamily project packages - flooring, lighting, plumbing, cabinetry - coordinated to protect budgets, design intent, and timelines.
This shift reduced vendor friction and gave builders greater control over procurement.
As projects multiplied, URBN refined its in-house takeoff process, value engineering capabilities, and logistics systems to deliver predictable pricing and reliable delivery - helping thousands of units pencil without compromise.
With over a decade of experience and more than 10,000 units supplied, URBN operates as a strategic procurement partner for developers, builders, and property managers seeking clarity, control, and confidence in material sourcing.
The mission remains unchanged:
Make saving simple - from bid to delivery.
URBN Building Products is powered by professionals who understand the pressures of multifamily construction – balancing budgets, schedules, and design expectations every day.
Our team exists to simplify procurement, provide dependable guidance, and support project teams from bid to delivery.
Ryan Williams
Ryan brings nearly two decades of experience in importing and manufacturing and was instrumental in the formation of URBN Building Products. With deep expertise across global sourcing, procurement, quality control, and logistics, he has helped scale URBN into a multi-category supplier spanning cabinetry, flooring, lighting, plumbing, and more.
He is focused on driving operational efficiency, strategic growth, and delivering high-quality products at competitive pricing.
Claire Liske
Claire leads new business development and manages existing customer projects for URBN Building Products. She supports clients and project teams from initial bidding through product selection, value engineering, procurement, and logistics coordination.
With a passion for building lasting client relationships, Claire brings energy and attention to detail that keep projects moving and clients informed at every step.
Responsible manufacturing and performance are central to how URBN operates. Every product we deliver is designed for real-world multifamily environments and held to rigorous safety and compliance standards.
Factory-direct does not mean cutting corners. It means clearer accountability, better control, and fewer surprises.
Thoroughly tested for safety and performance
Third-party inspected to ensure appearance, function, and compliance
Voluntary social compliance standards that promote safe, ethical working conditions globally
